Control the lifecycle
Set expiration, usage limits, or one-time behavior so links follow the actual lifetime of the resource.
SURLS / White-Label URL Shortener
Use controlled short links as part of a branded workflow instead of sending customers to a generic link-management experience.
Link infrastructure behind your brand
Why this matters
White-label workflows are useful for agencies, platforms, and businesses that want link creation and management to feel like part of their own product.
SURLS puts link creation, lifecycle, access control, domains, and delivery behavior behind one manageable endpoint.
Protect access
Use password or PIN protection and other available access rules when a destination should not be openly exposed.
Keep the URL stable
Manage the destination behind the public link so published URLs can continue working as your content changes.
Core capabilities
Built around the way this link is actually used.
Choose the controls that match the resource, recipient, and lifetime of the URL.
Branded workflows
Designed as part of a managed link workflow so the public URL remains useful while its behavior stays configurable.
Customer-facing links
Designed as part of a managed link workflow so the public URL remains useful while its behavior stays configurable.
Centralized operations
Designed as part of a managed link workflow so the public URL remains useful while its behavior stays configurable.
How it works
From destination to controlled link.
A simple workflow that scales from one manual link to application-generated infrastructure.
01
Choose a destinationStart with the URL, download endpoint, campaign destination, or application resource you want to expose.
02
Apply the policyConfigure the access and lifecycle rules that match the use case: protection, expiration, usage, or domain.
03
Publish the linkShare the resulting short URL anywhere a normal link can be used: browser, email, QR code, product UI, or API workflow.
04
Manage it laterReview activity and update the link without needing to replace every place where the public URL was published.
Built for
Real workflows, not just redirects.
SURLS is designed for teams that need a dependable link layer between an audience and a destination.
AgenciesBuilt around real agencies workflows.
Saas PlatformsBuilt around real SaaS platforms workflows.
Enterprise TeamsBuilt around real enterprise teams workflows.
Frequently asked
Clear answers before you ship.
Who is a white-label shortener useful for?
It is useful for organizations that manage links for customers or want branded link infrastructure embedded into their own workflows.
Can I combine multiple controls?
Yes. SURLS is designed so lifecycle and access controls can be combined where the workflow requires more than one condition.
Can I use this from an application?
Yes. SURLS provides API-oriented link infrastructure so applications can create and manage links programmatically.
Can I use my own domain?
Custom-domain support lets you connect a domain, verify DNS, and create links using that domain.
Explore more
Continue building around the link.
Explore related SURLS capabilities and use cases.
Ready when you are
Build links your product can depend on.
Create your first short link, add the controls you need, and start treating URLs as programmable infrastructure.
Get started with SecureURLs.me →